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A financial planner explains why your home isn’t an investment — and shouldn’t be

by ewilbur | Mar 18, 2025 | Uncategorized

As a financial planner, the author tells his clients to treat their homes as utilities rather than investments. The real return on a single-family home is around 1% or less. Owning a home can still provide value, but you shouldn’t expect a return.

Odds Of A Perfect March Madness Bracket And How To Build Yours

by ewilbur | Mar 11, 2025 | Uncategorized

As the 2025 NCAA Tournament nears, fans join March Madness bracket pools. Despite the long odds of a perfect bracket, here are tips to building your own.

The New Rules of Investing: How Data Is Changing the Game

by ewilbur | Mar 10, 2025 | Uncategorized

Investing is built on a few big promises: passive income, liquidity when you need it, and access to private markets. But things aren’t as simple as they sound.

Why Businesses Must Distinguish Between Branding and Lead Generation

by ewilbur | Mar 9, 2025 | Uncategorized

Knowing the difference between lead generation and branding is vital for businesses wanting to grow.

The LA Fires Could Change the Insurance Industry

by ewilbur | Mar 6, 2025 | Uncategorized

The fires raging in the Los Angeles area could cause as much as $250 billion in economic damage and become one of the worst natural catastrophes the United States has experienced.

How to Know When to Reorder Your Priorities—Ask These 2 Questions

by ewilbur | Mar 5, 2025 | Uncategorized

Wisdom pauses, asks more questions, considers, calibrates, compromises, and yes — wisdom changes course.
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